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The care sector is facing pressures. Occupancy rates are constantly on your mind, and attracting self-funding residents can make a real difference, not just to your bottom line, but to your ability to reinvest in your facilities and your team, ensuring you can continue to offer exceptional care.

We have helped the Ashberry Healthcare team gain a 150% increase in organic users and a 47% increase in enquiries compared year on year.

There are 8 key areas to why audience-first content is important for businesses and customers alike. This blog discusses each of these areas.

Your content should provide practical value to your audience, offering solutions to their problems or answers to their questions. It's simple - if you can help answer a question for a particular type of customer to your business, it should be a useful piece of content.

Audience-First content is content created for your audience, with their perspective in mind. Unlike traditional SEO content creation that prioritised producing content optimised for search engines, audience-first content uses data from your audience served in mediums defined by your audience.