What we do Paid search ads (PPC)

We create more demand for your homes from self-funding families with paid search ads (PPC).

Solve occupancy challenges quickly with Google Ads and Microsoft Ads for care homes.

Hit your occupancy targets.

The right paid search ads (PPC) strategy will bring you the right enquiries consistently. We understand how being able to accurately predict the number of leads is critical to everyday operations. From forecasting staffing requirements to PPE ordering and beyond.

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Paid search ads can get you seen by your target families quickly. This means they can be a fantastic way to solve immediate occupancy challenges.

“Care Launch have been great since we’ve been working with them - they were completely honest with the team about our lack of organic performance from the outset and have since delivered high-quality work that has improved our visibility.”

Claire Fry, Ashberry Healthcare

why not

see for yourself!

Your audience. Must come first.

Putting your audience first.

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For paid media to be successful you need to be visible to your audience across search and social media platforms. We believe that your audience comes first, and plan our activity cross-platform to ensure you achieve your occupancy targets. Putting you in front of the right families.

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We execute fully managed paid search strategies for care homes who want to hit their occupancy targets and grow. We run campaigns on Google, Microsoft and social media platforms.

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Here’s what you can expect if you work with us.

Audience research & keyword planning

Once we’ve clarified your goals, we conduct detailed research into your ideal audience - primarily families of self-funding residents. We develop a list of high-intent keywords and phrases that families are using when searching for care homes. These keywords inform not just the PPC campaign but also complement your ongoing SEO strategy, ensuring a unified approach that maximises visibility in search engines.

Competitor analysis

We analyse your PPC competitors to understand who is targeting similar audiences and what strategies they are using. By evaluating their ad performance and messaging, we identify opportunities to differentiate your care home. At this stage, we work closely with our SEO team to ensure insights from organic competitor analysis are leveraged in both the paid and organic search strategies, amplifying your overall online presence.

Ad Creation

Our experienced copywriters craft ad copy that speaks directly to the concerns of families seeking care services. This includes highlighting your care home’s unique services, staff expertise, and any special features. Additionally, we align messaging with other paid media channels, such as Paid Social, to ensure consistency and reinforce your brand across all platforms.

Campaign setup & targeting

Next, we build out your PPC campaign, structuring it to maximise reach and relevance. This includes setting up targeting options such as geographic location, demographic criteria, and device targeting. To further improve performance, we collaborate with our Paid Social team, ensuring that insights from both PPC and social media campaigns are shared and applied across platforms for a holistic approach.

Optimisation & A/B Testing

As the campaign progresses, we continuously optimise the ads and landing pages based on performance data. This includes running A/B tests on different versions of ads to find out what resonates best with your target families.

Reporting, review & scaling

At the end of each month, we provide detailed reports on your PPC campaign’s performance, including key metrics like conversions, cost-per-lead, and return on ad spend (ROAS). We review what’s working, identify opportunities for scaling successful campaigns, and make data-driven recommendations.

Commercial workshop & kick-off

We start by listening to you. We need to understand what makes you, you. What is your target occupancy, what are your biggest challenges to achieving it?

How much involvement is needed from you?

We like to work closely with you but we understand your job is wide ranging and you're busy. You can be involved at every step of the way or involved for sign off only.

A minimum of 30 mins - 1 hour of your time each week

30 years experience.

Avoid Low Occupancy.

Track your results in real-time.

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Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.

Our team has over 30 years of experience generating demand with SEO.

talk to us today

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

Want to learn more about how it works?

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Complete marketing solution

Optimised for one result

Rapid delivery

Result guarantee

Industry informed

Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

Do you guarantee results?

We’re Google and Microsoft Ads specialists with a track record of delivering results. That’s why you do not pay anything to Care Launch until you’ve had your first lead from our campaigns.

How do I know PPC is working?

Avoid Low Occupancy. Track your results in real-time.

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Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, board-packs and even present the data.

What is ad spend?

Ad spend is the budget you need to be able to advertise on platforms like Google or Microsoft Bing. This fee is paid directly to the search engines. We advise the majority of our care homes that a minimum of £1,000 per month is needed to successfully run PPC ads.