Care Launch started work with Ashberry Healthcare for the past three months, working with the marketing team on their organic search strategy, with a particular focus on audience-first content.
Since the start of July, we have helped the team gain a 72% increase in organic users and a 36% increase in enquiries compared quarter on quarter.
Starting Situation.
As an established care home provider, with six locations, Ashberry Healthcare’s website was split into seven sites - with each location having their own domain, meaning they were losing out on consolidating their link equity into one website, weakening their ability to rank for local terms and diluting their authority against competitors.
From a separate domain to a folder on the main website…
Ashberry Healthcare regularly blogged about events and news coming from their care homes, but there was little helpful content around their services or the process of putting a loved one into care, with large content gaps throughout the buyer’s journey. Furthermore, Ashberry Healthcare’s Analytics were set up incorrectly when it came to cross domain tracking, so every visit that touched one of the location websites was being counted as double - inflating Analytics numbers.
