Digital marketing for luxury retirement living providers

Maximise occupancy by boosting high-quality enquiries and bookings. Expand your brand from regional offerings to national prominence.

Here at Care Launch, we can help. Let us explain.

Families looking for care, search everywhere…

…from the local newspaper to TikTok and Instagram.

In the luxury retirement living market, where reputation and exclusivity are key, a tailored marketing strategy is essential to making your community stand out.

By leveraging key digital marketing channels such as SEO, social media, and precision-targeted advertising, Care Launch helps you connect with the right audience, affluent seniors and families searching for luxury retirement living options.

We understand the unique commercial challenges luxury retirement living businesses face, from building trust and prestige in the face of competition to effectively communicating the exceptional value of your services.

This is implemented through producing compelling content that resonates with your affluent target audience, showcasing the luxurious lifestyle, independence, and community your retirement living offers.

While you focus on delivering outstanding experiences for your residents, our expert team works to attract and engage potential residents.

Care Launch is here to partner with your in-house marketing team to scale your retirement community and secure its position as a leader in the luxury market.

You win by conveying your message in front of families across these marketing platforms.

read how this is done here

Digital Marketing Designed to Maximise Occupancy

At Care Launch, we excel in developing digital marketing strategies that showcase your retirement villages and homes as the premier choice for affluent, independent seniors.

SEO That Dominates the Luxury Market

Our SEO strategies are designed to position your retirement village at the top of search results. We meticulously optimise your website to appeal to your audience, creating high-quality content that ensures your community stands out in the luxury retirement sector. When potential residents search for upscale living, we make sure they find you first.

PPC Campaigns That Drive High-Value Enquiries

Maximise your retirement community’s exposure and attract the right clientele with our precision-targeted PPC campaigns. We strategically place your ads on platforms where more prosperous seniors and their families are actively exploring luxury living options, ensuring your message reaches those ready to make a premium choice.

Video Content That Captivates

Showcase the elegance and exclusivity of your retirement living options with professionally produced videos. Our videos are designed to build emotional connections, highlighting the luxury, independence, and community your village offers, making it the clear choice for your target audience.

Social Media That Resonates

With more seniors turning to social media platforms for lifestyle inspiration, we craft content that speaks directly to their desire for luxury and independence. Our engaging posts not only highlight your community’s unique offerings but also drive potential residents to explore more, converting interest into action.

Find new residents event when they're not searching for you.

We don't just increase visibility; we ensure that discerning families and individuals are equipped with all the details they need to understand if you are the right choice for them.

30 years experience.

Avoid Low Occupancy.

Track your results in real-time.

Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.

talk to us today

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

See how we did it!

watch us at work

1

Complete marketing solution

2

Optimised for one result

3

Rapid delivery

4

Result guarantee

5

Industry informed

6

Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

Do you guarantee results?

We’re care home marketing specialists with a track record of delivering results. That’s why you do not pay anything to Care Launch until you’ve had your first lead from our campaigns.

Do you work with providers who have never worked with an agency before?

Yes. We work closely with a number of care providers across the UK. Many had never worked with an agency before working with Care Launch. Our team can host and provide training sessions to ensure you and your team understand every aspect of your care launch marketing strategy.

How will I know if the strategy is working?

Track your results in real-time. ‍

Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. ‍

Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, board-packs and even present the data.