Paid & organic social media management

1 in 3 care home enquiries are online. Even more start online. You can be part of their journey with paid and organic social.

Reach your target families even when they’re not searching for you.

Search isn’t only on Google.

Social media has changed how we search. Want to know what’s happening in the local area? Facebook groups. Want a review of the new restaurant in town? TikTok. Why? Because social media has captured one of the key principles of marketing. People trust people.

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Our fully managed social media campaigns allow you to become the trusted people your audience engages with. You can deliver the right message, at the right time, to the right people.

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Working with Care Launch means you get a fully-integrated marketing solution. We deploy our proven care enquiry generation strategies cross-platform meaning your marketing strategy is aligned across search and social.

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Our full-service paid social services mean that we can manage everything from the creation of video (or other creative services) to campaign build and optimisation.

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We go where your audience is.

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“Care Launch have been great since we’ve been working with them - they were completely honest with the team about our lack of organic performance from the outset and have since delivered high-quality work that has improved our visibility.”

Claire Fry, Ashberry Healthcare

why not

see for yourself!

Follow up. Always.

Your goal is to be as helpful as possible. Whenever any new enquiry comes to your homes you’ll tell your care home managers to always follow up. Marketing is no different.

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Social media allows you to get your message heard by people who have visited your website. Giving you the opportunity to follow up and add even more value.

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Paid social isn’t right for every care home.

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Depending on your level of occupancy, growth plans and budget we may start elsewhere. Our job is to help you increase occupancy efficiently

Here’s what you can expect if you work with us.

Targeting strategy

After understanding your goals, we research your audience, creating detailed profiles of potential residents based on demographics and interests. We use Facebook's targeting tools to build custom audience groups, including lookalike audiences, ensuring your ads reach the most engaged users.

Competitor analysis

To understand how to stand out on Facebook, we analyse your competitors’ paid social strategies. We look at their ad creatives, messaging, and engagement metrics to identify what works and what doesn’t.

Ad creation

Understanding your audience and competitors, our creative team produces engaging ad content, including visuals and targeted copy for families. We also create videos, like resident stories and virtual tours, with our content team. Your Facebook ads align with other paid media campaigns to ensure brand consistency.

Campaign setup

We set up ad campaigns focused on objectives like driving website traffic, generating inquiries, or building awareness. Utilising formats like carousel, video, and lead generation ads, we effectively engage your audience. We also implement retargeting strategies to re-engage website visitors from your PPC or organic search, creating a seamless marketing funnel.

Optimisation

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As the campaign progresses, we implement continuous optimisation. This includes running A/B tests on different ad creatives, copy, and targeting groups to improve performance. We refine audience segments based on real-time data and adjust bids to ensure you’re getting the most value for your ad spend.

Review & reporting

At the end of the campaign or reporting period, we provide detailed performance reports. This includes metrics like cost-per-click (CPC), cost-per-lead (CPL), and return on ad spend (ROAS).

Scaling for growth

We review what worked best, from audience targeting to ad creatives, and make recommendations for scaling the campaign.

How much involvement is needed from you?

We like to work closely with you but we understand your job is wide ranging and you're busy. You can be involved at every step of the way or involved for sign off only.

A minimum of 30 mins - 1 hour of your time each week

30 years experience.

Avoid Low Occupancy.

Track your results in real-time.

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Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.

Our team has over 30 years of experience generating demand with SEO.

talk to us today

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

Want to learn more about how it works?

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Complete marketing solution

Optimised for one result

Rapid delivery

Result guarantee

Industry informed

Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

Do you guarantee results?

We’re Meta, TikTok and LinkedIn specialists with a track record of delivering results. That’s why you do not pay anything to Care Launch until you’ve had your first lead from our campaigns.

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Do you work with care homes who have never done paid social before?

Yes, we do! In a lot of cases our clients have never done paid social and are infrequently posting organically before working with Care Launch.

Who produces the creative?

Our team of social media marketing experts can produce all the creatives from copywriting to graphic design and video. We also work closely with you to give you the skills needed to produce quality video content for organic social.