Winner of the “Best New Business in Northamptonshire 2025” at the Northamptonshire Business Awards.

Care home marketing that fills beds.

Over 5,000+ enquiries generated for UK care homes in the last 12 months.

One partner.
Every channel.

Families come to you at the hardest moment of their lives. Our job is making sure they find you — and trust you — before they look anywhere else.

No agency stack. No finger-pointing.

One team who knows the sector, the families and the metrics that actually matter.

People trust people.
Not adverts.

Families don't buy from brochures. They buy from staff they like, residents who beam, and stories that ring true.

Our marketing puts those people front and centre, not your logo. That's the bit that fills beds.

Abafields Residential Home
Abbey Healthcare
Abney & Baker
Ashberry Care Homes
Blissful Care Homes
Cedar Care
Country Court Care
Dovehaven
Graham Care
Haleplace
Lavender Fields
Lidder Care
Living Developments
Merlin Care Homes
Pearl Healthcare
RMD Care
Richmond Villages
Social Care People
Tanglewood

No single channel fills beds. The mix does.

Six pieces. One formula. Built around how your families actually decide.

SEO

Social

Web Design

Our team helps you develop the

right formula.

Paid Ads

Video

Branding

We work best with operators who are ready to grow.

Open to digital — even if it's brand new

Have clear growth targets

You want a partner, not another vendor

Are below their occupancy target

Are able to invest at least £1,500 per month into marketing

Willing to trust us to deliver results

We can help you!

We help care homes maximise occupancy with self-funding families. Need to talk to us?

We’re trusted by ambitious care homes across the UK.

Here’s why:

30+ Years of experience

5000+ enquiries in the last 12 months

ROI Increase across all clients

Brendan Gilbert

Care Launch, Director

“Care Launch have been great since we’ve been working with them - they were completely honest with the team about our lack of organic performance from the outset and have since delivered high-quality work that has improved our visibility.”

Claire Fry, Ashberry Healthcare

Marketing for care homes
1

Complete marketing solution

2

Optimised for one result

3

Rapid delivery

4

Result guarantee

5

Industry informed

6

Embedded in your business

this is what we can do

Sound like a fit?

30 minutes. No pitch deck. We'll tell you straight whether we can help.

FAQs

Do you guarantee results?

We’re care marketing specialists with a track record of delivering results. That’s why you do not pay anything to Care Launch until you’ve had your first lead from our campaigns.

Do you work with care homes who have never done digital marketing before?

Yes. We work closely with a number of care providers across the UK. Many had never worked with an agency before working with Care Launch. Our team can host and provide training sessions to ensure you and your team understand every aspect of your care launch marketing strategy.

Do you work with other care services and suppliers?

Absolutely. We work closely with many care providers and suppliers. We work best with Care Homes, Home Care & Retirement Living providers as well as suppliers such as care recruiters and HR providers.