Who we work with Care Homes

Are you struggling to get enough enquiries to fill your care home’s beds with private funded residents? Don’t know who to trust in helping you move your marketing efforts online?

Here at Care Launch, we can help. Let us explain.

Families looking for care, search everywhere…

…from the local newspaper to TikTok and Instagram.

Care journeys can be incredibly stressful and unfamiliar for families. You not only need to provide information quickly and easily in a format that suits these families, you need to break down any misconceptions of care they may hold. These families may be dealing with elderly loved ones who have always said, “Whatever you do, when I get older, don’t send me into a care home.” You need to earn their trust.

You do this by attracting and nurturing families looking for care through their buying journey, using copy, videos and social content to answer their questions and pain points. It is content that provides supportive reassurances to families as theyjourney from awareness of their care needs all the way through to making the difficult decision to send a loved one into care.

A one channel approach to marketing won’t work. You need a coordinated approach to the marketing channels you use. Families begin their care searches online via Google, YouTube, Paid ads, and social media channels.

You win by conveying your message in front of families across these marketing platforms.

read how this is done here

Digital Marketing Designed to Maximise Occupancy

At Care Launch, our team specialise in crafting complete digital marketing strategies that put your care homes front and centre for families searching for the right care for their loved ones.

SEO That Puts You Ahead of the Competition

Our SEO strategies are designed to get your care home seen first. We optimise your website from the ground up, creating audience-first content that ensures you stand out in the SERPs. Whether families are searching for care advice or specific services, we make sure they find you.

Social Media That Engages and Converts

With more and more families turning to social media platforms for guidance and support, we create content that resonates. Our engaging posts not only inform but also drive your audience directly to your website, transforming interest into action.

Video Content That Captivates

Break down misconceptions about care homes with specially designed videos that showcase your homes’ unique approach to care. Our expertly produced videos foster emotional connections with families, making your home the clear choice.

SEO That Puts You Ahead of the Competition

Our SEO strategies are designed to get your care home seen first. We optimise your website from the ground up, creating audience-first content that ensures you stand out in the SERPs. Whether families are searching for care advice or specific services, we make sure they find you.

We don’t just help you get noticed; we ensure that families are equipped with all the information they need to take the next step toward choosing your care home and submitting an enquiry.

30 years experience.

Avoid Low Occupancy.

Track your results in real-time.

Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.

talk to us today

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

See how we did it!

watch us at work

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Complete marketing solution

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Optimised for one result

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Rapid delivery

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Result guarantee

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Industry informed

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Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

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