Care home websites

Put your best foot forward with a care home website that is tailored to the needs of your families and their loved ones.

We create websites that elevate

your care brand and generate leads.

The right website can transform your occupancy levels.

Your website should showcase everything good about your care home from residents and their families, facilities to catering and of course, your great teams.

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Most importantly, you don’t want to miss out on enquiries because your website doesn’t match your audience's needs. Your website needs to generate enquiries from the people you are bringing to your website.

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Here at Care Launch, Our team have been building industry leading websites for over 10 years and can help you make your website your best marketing and sales asset.

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“Care Launch have been great since we’ve been working with them - they were completely honest with the team about our lack of organic performance from the outset and have since delivered high-quality work that has improved our visibility.”

Claire Fry, Ashberry Healthcare

why not

see for yourself!

Be accessible. To your audience.

“Having an online shopfront that demonstrates your care services is very important” - Manjas Lidder, Lidder Care.

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Starting with the needs of your audience is critical. It should influence every stage of your website project. For example, over 70% of over 40s need glasses for reading. This should clearly impact your design from font size - to layout and structure.

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We design and build care home websites that put your best foot forward and serve as your sales and marketing engine.

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Our process ensures that your care home website not only looks great but functions seamlessly to attract new residents and provide self-funding families with the information they need.

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Here’s what you can expect if you work with us.

Website planning & strategy

We create a strategy that defines your website’s structure, key features, and user journeys. This includes planning the pages, designing intuitive navigation, and ensuring the site can capture enquiries and engage prospective residents or their families.

Design concept creation

Our design team begins by producing mockups and wireframes, focused on both aesthetics and functionality. The goal is to create a design that is visually appealing, reflects your brand, and is user-friendly.

Content development

A great care home website needs compelling and informative content. We work with you to create high-quality content that resonates with self-funding families, from staff introductions to details about the care provided, all while ensuring it is optimised for search engines.

Website build

Once the design and content are approved, we move to development. Our web development team ensures your website is fast, secure, mobile-friendly, and compliant with accessibility standards. Special attention is given to creating an easy-to-use content management system (CMS) so your team can manage updates in the future.

User testing

Before launch, we rigorously test the site for performance, usability, and functionality across various devices and browsers. We also gather feedback from real users, including potential residents and their families, to ensure the site is intuitive, engaging, and meets their needs.

Website launch

Once the site has passed all user-testing and feedback has been incorporated it's time to go live with your new website.

Tailored training

We provide your team with full training on how to update and manage the website, ensuring you’re confident in handling future content changes, updates, and basic maintenance.

How much involvement is needed from you?

We like to work closely with you but we understand your job is wide ranging and you're busy. You can be involved at every step of the way or involved for sign off only.

A minimum of 30 mins - 1 hour of your time each week

30 years experience.

Avoid Low Occupancy.

Track your results in real-time.

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Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.

Our team has over 30 years of experience generating demand with SEO.

talk to us today

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

Want to learn more about how it works?

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Complete marketing solution

Optimised for one result

Rapid delivery

Result guarantee

Industry informed

Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

How long will my website project take?

Typically a care launch website project takes 6 months from start to launch!

How much will my website cost?

Our website projects for medium-sized care home groups start from £12,000.

Can you support my existing website?

Yes, absolutely. Our team can help you maintain and update your existing website.