You win by conveying your message in front of families across these marketing platforms.
read how this is done here
Who we work with Care Homes
Are you struggling to get enough enquiries to fill your care home’s beds with private funded residents? Don’t know who to trust in helping you move your marketing efforts online?
Here at Care Launch, we can help. Let us explain.
Families looking for care, search everywhere…
…from the local newspaper to TikTok and Instagram.
Care journeys can be incredibly stressful and unfamiliar for families. You not only need to provide information quickly and easily in a format that suits these families, you need to break down any misconceptions of care they may hold. These families may be dealing with elderly loved ones who have always said, “Whatever you do, when I get older, don’t send me into a care home.” You need to earn their trust.
You do this by attracting and nurturing families looking for care through their buying journey, using copy, videos and social content to answer their questions and pain points. It is content that provides supportive reassurances to families as theyjourney from awareness of their care needs all the way through to making the difficult decision to send a loved one into care.
A one channel approach to marketing won’t work. You need a coordinated approach to the marketing channels you use. Families begin their care searches online via Google, YouTube, Paid ads, and social media channels.
Digital Marketing Designed to Maximise Occupancy
At Care Launch, our team specialise in crafting complete digital marketing strategies that put your care homes front and centre for families searching for the right care for their loved ones.
We don’t just help you get noticed; we ensure that families are equipped with all the information they need to take the next step toward choosing your care home and submitting an enquiry.
30 years experience.
Avoid Low Occupancy.
Track your results in real-time.
Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.
talk to us today
Seen enough?
We help care homes maximise occupancy with self-funding families. Need to talk to us?
See how we did it!
watch us at work
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Complete marketing solution
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Optimised for one result
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Rapid delivery
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Result guarantee
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Industry informed
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Embedded in your business
this is what we can do
Seen enough?
We help care homes maximise occupancy with self-funding families. Need to talk to us?
FAQs
Do you guarantee results?
We’re care home marketing specialists with a track record of delivering results. That’s why you do not pay anything to Care Launch until you’ve had your first lead from our campaigns.
Do you work with care homes who have never worked with an agency before?
Yes. We work closely with a number of care providers across the UK. Many had never worked with an agency before working with Care Launch. Our team can host and provide training sessions to ensure you and your team understand every aspect of your care launch marketing strategy.
How will I know if the strategy is working?
Track your results in real-time.
Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time.
Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, board-packs and even present the data.
