Care home video marketing
Elevate your care home's story with video marketing - because trust and compassion are best seen and felt, not just told.
Don't hide behind a logo - make care personal through video
Build emotional connection, trust & visibility
Care isn't just a job - it's a calling for everyone in your care homes. Within those four walls are countless stories that will resonate with prospective families and staff alike.
Your mission is to share these stories with those who truly care, and video is the most powerful way to do it. Through our field-tested video approach, we help uncover and capture what matters.
How can this help improve your marketing?
Video on landing pages can boost conversion rates by up to 80%, making it a game-changer in the care sector, where trust and personal decisions are crucial.
Video production. Done for you.
Most care homes need a mixture of videos to showcase what truly matters to your ideal self-funding families.
Your videos should capture the warmth, compassion, and daily life of your care home, creating an emotional bond with potential residents and their families.
From our experience we found that every care home needs the following videos:
- Welcome video (Example links to each)
- Resident family interviews
- Home manager interviews
- Drone videography
- Employer branding videos
- Social media content
- Paid social assets
Here’s what you can expect if you work with us.
How much involvement is needed from you?
We like to work closely with you but we understand your job is wide ranging and you're busy. You can be involved at every step of the way or involved for sign off only.
A minimum of 30 mins - 1 hour of your time each week
30 years experience.
Avoid Low Occupancy.
Track your results in real-time.
Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.
Our team has over 30 years of experience generating demand with SEO.
talk to us today
Seen enough?
We help care homes maximise occupancy with self-funding families. Need to talk to us?
Want to learn more about how it works?
watch this video
Complete marketing solution
Optimised for one result
Rapid delivery
Result guarantee
Industry informed
Embedded in your business
this is what we can do
Seen enough?
We help care homes maximise occupancy with self-funding families. Need to talk to us?
FAQs
I’ve never done a video shoot before, where do I start?
We take the load off your shoulders before the shoot, guiding you through our streamlined process to fully understand your vision, offer creative ideas, and ensure a smooth shoot day. You can have as much or as little input in the shoot, we guarantee a great outcome regardless.
Who do I need to feature in the shoot?
Choose 3 to 6 people for the shoot, especially the home manager, and ensure a mix of ages and genders. Tip: Ask your members of staff why they chose a career in care, to uncover inspiring stories we can tell on shoot day
How much does a video shoot cost?
Typically, our clients decide to start with a filming-day. This allows for the creation of up to 4 videos and consists of one day of filming and one day editing. A filming-day starts from £1,500.
However, we do offer single video options which start from as low as £400.
