What we do SEO

You need your families and their loved ones to trust you. SEO helps you be their trusted source of information about care when they need it most, when they’re searching for it.

We create content that speaks to your ideal families at every stage of their care seeking journey.

Families looking for care, search everywhere…

When you have a problem or question you search for the answer and over the last 25 years most of us would have turned to Google. But if your SEO strategy is only focused on Google you’re missing opportunities to become the trusted source of information for your ideal families.

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Search is about more than just Google. From YouTube to Bing, TikTok to Facebook we work with you to leave no stone unturned.

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We execute care home marketing strategies that go where your audience are so your helpful content gets discovered by those who need it most.

“Care Launch have been great since we’ve been working with them - they were completely honest with the team about our lack of organic performance from the outset and have since delivered high-quality work that has improved our visibility.”

Claire Fry, Ashberry Healthcare

why not

see for yourself!

People. Not data.

In a digital world it’s easy to see data and even easier to forget that this data is real people, with real challenges engaging with your marketing campaigns.

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Your SEO must follow suit. Enter audience-first SEO.

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We’ve worked directly with our clients to build family persona’s for each care service you offer from Nursing to Dementia Care, Retirement Living to Respite Care.

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Why does this matter? Each care service comes with different requirements; urgency, budget, facilities requirements to name a few. We work with you to build on our industry tailored templates to build your unique family persona’s.

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This allows us to create unique, genuinely helpful content

at every stage of the customer journey.

Here’s what you can expect if you work with us.

Commercial workshop & kick-off

We start by listening to you. We need to understand what makes you, you. What is your target occupancy, what are your biggest challenges to achieving it?

Initial website optimisations

We focus on delivering results quickly and as soon as we’ve held the commercial kick-off we get to work on your website. Making the changes we know work from our 30+ years of experience.

Audience research and surveys

To create content that truly resonates with your ideal self-funding families we need to understand your audience. We start by speaking to your residents and their families to understand what they love about your care home.

Organic competitor analysis

Next, we audit your organic competitors. Who is outperforming you on search engines. Why and what are the opportunities?

Content strategy

Now we understand what makes you uniquely you, what your competitors are doing and have built solid foundations it’s time for us to create your content strategy.

Content production and distribution

Then we get to work. Our video team creates videos of your homes, your residents, their families and your staff. The people self-funding families want to hear from. Our SEO team writes content that answers the questions we know people are asking.

Review, optimise and scale

Finally we take a step back, analyse what is and isn’t working and double down on what is working.

How much involvement is needed from you?

We like to work closely with you but we understand your job is wide ranging and you're busy. You can be involved at every step of the way or involved for sign off only.

A minimum of 30 mins - 1 hour of your time each week

30 years experience.

Avoid Low Occupancy.

Track your results in real-time.

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Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.

Our team has over 30 years of experience generating demand with SEO.

talk to us today

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

Want to learn more about how it works?

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Complete marketing solution

Optimised for one result

Rapid delivery

Result guarantee

Industry informed

Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

Do you guarantee results?

While we can't guarantee results we're confident we will help you increase your occupancy with self-funding families. That's why you're payments do not start until you have had a care launch enquiry visit your home.

Do you work with care homes who have never done SEO before?

Absolutely! In fact, many of our clients are new to digital marketing of any kind. We're here to help you get started, be successful and learn.

Who creates the content?

Our team of experienced copywriters produced the content for your website in partnership with the experts in your homes. Video can be a great addition to your website and having your team members feature is important to the success of the videos.